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Comprehensive Marketing Plan

MKTG600
Closed
Saskatchewan Polytechnic
Saskatchewan Polytechnic
Regina, Saskatchewan, Canada
Devon L. Reid
Instructor
(2)
6
Timeline
  • August 29, 2023
    Experience start
  • December 15, 2023
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Market research Competitive analysis Market expansion Product or service launch Marketing strategy
Skills
competitive analysis marketing strategy research
Learner goals and capabilities

In our postgram Marketing Management course, student-consultants working in teams will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, communications planning, strategy, and marketing best practices to create a comprehensive marketing plan.

Learners
Post-graduate
Any level
25 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will submit a detailed marketing plan including their research, analysis, insights, and recommendations. Since the level of information available and the presentation of material (including visuals, etc.) will vary based on the project scenario, there is no set length defined for the report; however, it is fair to expect a roughly 20-page report with a concise executive summary of all key findings and recommendations.

Project timeline
  • August 29, 2023
    Experience start
  • December 15, 2023
    Experience end
Project Examples

Based on research and analysis of your company, competitors and overall environmental trends, the student-consultants will identify future opportunities for the organization and provide actionable recommendations.

Instead of focusing on one area of your business, the team will perform a comprehensive analysis of your organization, including internal (e.g., financial health; customer base; strategic capabilities) and external (e.g., competitors; industry and market trends; customer behaviour) factors. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students. Project examples include but are not limited to:

  • Market study and opportunity validation: Providing research and recommendations on what what marketing strategies to employ to launch a new business or product line.
  • Growth strategies: Identifying and analyzing opportunities for growth through market assessments, new product development, brand extensions, etc.
  • Marketing mix validation: Completing a detailed assessment of market factors, competitive landscape, and brand positioning to review and recommend marketing strategies and tactics for your firm.


Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.

Attend and engage in project kick-off and status update meetings.

Provide feedback to the instructor on the final reports.