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Marketing Plan - Prince Albert Campus

MKTG 600
Closed
Saskatchewan Polytechnic
Saskatchewan Polytechnic
Regina, Saskatchewan, Canada
Nicole Galbraith
Instructor
3
Timeline
  • October 1, 2020
    Experience start
  • September 22, 2020
    Project Scope Meeting
  • December 11, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Social enterprise, Non profit, Large enterprise, Small to medium enterprise, Family owned, Incubator
Retail, Manufacturing, Business services, Energy, Consumer goods & services, Transport, trucking & railroad, Business & management
Categories
Market research Marketing strategy
Skills
competitive analysis business consulting business strategy marketing strategy research
Learner goals and capabilities

This course is designed to bring experiential learning in marketing management and marketing strategy to students. Throughout the project, they will learn about the key marketing options regarding survival and success of the organization within a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan for the marketing activities within a particular industry.

Value and benefit to you:

  • Marketing strategy review: Providing recommendations and improve your marketing strategy, this is based on your budget.
  • Marketing Mix Strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion).
  • Growth Strategies: Identifying and analyzing opportunities for growth through market assessments, new product development, brand extensions, etc.
Learners
Post-graduate
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students can develop a marketing plan that encompasses identifying project scope, SWOT analysis, assessment of the current market situations, gathering research data, and identifying target markets. Students are also able to provide branding strategies: future product lines, extensions, social issues & equity. Student work aims to contribute to new product development, processes, product mix, pricing strategies, price sensitivities, and changes throughout the life-cycle.

Concrete deliverables:

  • Marketing Plan Proposal
  • Marketing Plan Research & Analysis
  • Marketing Plan
Project timeline
  • October 1, 2020
    Experience start
  • September 22, 2020
    Project Scope Meeting
  • December 11, 2020
    Experience end
Project Examples

Most students already possess degrees in various disciplines, ranging from commerce to engineering to supply-chain management. In this course, students will recognize the importance of Marketing Management to:

  1. Describe consumer behaviour and the means of achieving a “customer driven” business.
  2. Apply the concepts of market segmentation, target marketing and positioning.
  3. Apply branding strategies for goods and services.
  4. Determine strategies for developing new products and services that are consistent with evolving market needs.
  5. Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives.
  6. Develop strategies for the efficient distribution of products and services.
  7. Develop a promotion-mix for marketing a product or service based on an identified target market.
  8. Employ marketing research tools.
  9. Develop a marketing plan for an existing or new product or service.
Companies must answer the following questions to submit a match request to this experience:

It would be appreciated if the company contact could either provide students with a letter of recommendation or endorse them on LinkedIn.

Be available for a phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.