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Business-to-Business Marketing

12987
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Reagan Lusk He / They
Experiential Learning Facilitator
(4)
7
Timeline
  • January 20, 2025
    Experience start
  • April 5, 2025
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Non profit, Small to medium enterprise, Social Enterprise
Any industries

Experience scope

Categories
Market research Competitive analysis Market expansion Product or service launch
Skills
business-to-business (b2b) marketing ethical standards and conduct business marketing marketing market research integrated marketing communications research
Learner goals and capabilities

Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.


Learners

Learners
Undergraduate
Intermediate, Advanced levels
40 learners
Project
35 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will prepare a detailed report with research, analysis, insights and recommendations on the proposed challenge or issue. Students will also develop and present a 10-15 minute presentation summarizing their final report.

Project timeline
  • January 20, 2025
    Experience start
  • April 5, 2025
    Experience end

Project Examples

Requirements

The emphasis of these projects is for students to experience how business-to-business marketing theories and models are applied within workplace settings and/or address industry challenges. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:

  • Market research for a new product/service launch.
  • Develop a marketing plan targeting a new industry segment.
  • Conduct a competitive analysis to determine the marketing strategy of competing businesses.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will a mentor be able to commit to regularly meeting with student(s) and providing input and feedback for the duration of the project?

You agree to provide your team with mid-project and end-of-project feedback.

You agree to attend, in-person or virtually, a final presentation from students at the end of term.