MacEwan University

Edmonton, Alberta, Canada

Working in small teams, 4th year business students will study your business and reserach and analyze the best available options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan

MacEwan University

Edmonton, Alberta, Canada

Students are equipped with a robust understanding of contemporary organizational behavior and theory. They are adept at evaluating contrasting perspectives on organizations and applying these theories to explain human behavior within a business context. Through this course, students gain valuable insights into the dynamics of group behavior and the importance of diversity, which are crucial for enhancing team performance and business outcomes. They are trained to analyze key organizational behavior processes necessary for implementing effective business strategies. Additionally, students develop a deeper self-awareness and appreciation for the role of individual and group dynamics in organizational success. These capabilities make them well-prepared to contribute meaningfully to your business through innovative solutions and strategic thinking in a work-integrated learning project.

MacEwan University

Edmonton, Alberta, Canada

Students focus on learning the consulting process by initializing, developing, and implementing a real-world project with a business client. Students will engage in problem diagnosis, learn and undertake different consulting approaches and styles, build client-consultant relationships, manage change, and uphold professional codes of conduct and ethics.  Upon completion of this course, the student will be able to: Work cooperatively and collaboratively in a consulting project team.  Differentiate internal and external consulting in terms of context, characteristics, and challenges. Distinguish between the different types of consultants and explain the differences between stakeholders in each consulting arena.  Analyze an existing organization and apply consulting techniques to diagnose problems, collect information, and prepare a consulting report and implementation plan. Apply the basic principles of proposal development and project management in a consulting project. Identify and discuss ethical considerations and concerns specifically applicable to consultants.

MacEwan University

Edmonton, Alberta, Canada

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.