CTS Incentives Digital Marketing Project

Closed
CTS & Associates
Toronto, Ontario, Canada
Jason Craig
Jason Craig He / Him
Senior Consultant
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Digital marketing Marketing strategy Social media marketing
Skills
marketing social media profiles promotional materials marketing planning digital marketing branding social media brochures
Details

The goal of this project is to improve CTS Incentives social media profiles and engagement. This will involve several different steps for the students, including:


- Developing content for CTS Incentives' website, social media, and other online platforms.


- Evaluating and updating, if necessary, branding for CTS Incentives across all online platforms.


- Creating physical assets such as brochures, flyers, and other promotional materials that can be given to less digitally inclined prospective clients.


- Developing an overall marketing plan to provide structure and direction for accomplishing the tasks.


Deliverables

By the end of the project, students should demonstrate:


- An understanding of CTS Incentives' mission, goals, and products.


- An understanding of the online platforms available and how to best utilize them.


-Development of content for CTS Incentives' website, social media, and other online platforms.


- Updated branding for CTS Incentives across all online platforms.


- Creation of physical assets such as brochures, flyers, and other promotional materials.


- Development of an overall marketing plan.



Deliverables can be adjusted based on program focus and needs but ideally will include:


- All source code or graphic files


- A written report explaining the design process and outcomes.


Mentorship
  • Available to meet with learners online chat three times a week for an hour a week;
  • Available to respond to emails daily;
  • Have flexibility to accommodate course needs;
  • Provide learning in-action experience;
  • Help learners to gain a clear understanding of the business and what we do.
Supported causes
Decent work and economic growth

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business & management, Business services

CTS & Associates is a family-run company with over three decades of experience, is a company dedicated to optimizing tax credits and grants for businesses operating within the skilled trades sector. Their unwavering commitment lies in assisting businesses that often find themselves overwhelmed with day-to-day operations and thus lack the resources or time to navigate the complexity of financial incentives. CTS Incentives specializes in identifying, securing, and ensuring that these businesses can capitalize on all available funding opportunities. Through their expertise and dedication, they empower businesses to not only thrive within their respective industries but also access the financial support it is available to them, ultimately contributing to the growth and success of their clients.