Exera Solutions Inc. is preparing to launch its AI-driven employee experience platform, designed to assist companies in achieving their Diversity, Equity, and Inclusion (DEI) goals. The company seeks to increase brand awareness, engage its target audience, and generate qualified leads for the platform's upcoming launch. The project involves developing a comprehensive integrated marketing campaign that leverages digital marketing strategies, social media engagement, and content creation. The campaign should effectively communicate the platform's unique value proposition and align with Exera's mission to promote DEI in the workplace. The project will provide learners with the opportunity to apply their knowledge of marketing principles and strategies in a real-world context, focusing on the intersection of technology and DEI initiatives.

The project deliverables include a detailed marketing plan outlining strategies for brand awareness, audience engagement, and lead generation. Learners will create a content calendar, design social media posts, and develop a series of blog articles or videos. Additionally, a report analyzing the potential impact of the campaign and recommendations for future marketing efforts will be required. These deliverables will demonstrate the learners' ability to apply marketing concepts to a practical scenario.