We would like to better understand how our clients which are varied and include architects, General Contractors (GC), consultants, athletic and recreation staff at schools and post-secondary institutions, perceive our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

This project will include:

• An identification of our current competitors
• The creation of a matrix identifying features shared across the companies and those that are different
• An analysis of the different business models
• An analysis of our current knowledge management practices and a recommendation for improvements
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We will suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.