Circle Point Wellness, a leader in workplace training services, aims to expand its B2B services globally. The company seeks a comprehensive strategy to penetrate international markets and globally based companies effectively. The project involves analyzing current market trends as they relate to the company's services and offerings, identifying potential regions for expansion, and understanding the competitive landscape. Learners will apply their knowledge of international business strategies to develop a pathway for global growth that can be fulfilled within the company's resources and desired timelines. The goal is to create a clear, actionable plan that aligns with Circle Point Wellness's mission and resources while clearly identifying the ideal client segment to be targeted for this expansion. This project will allow learners to utilize their skills in market research, strategic planning, and business development, focusing on a cohesive approach to international expansion.

The project deliverables include a detailed report outlining the global expansion strategy, a presentation summarizing key findings and recommendations, and an actionable plan with specific steps for implementation. The report should cover market analysis, competitive landscape, and potential challenges. The presentation will be designed to communicate the strategy effectively to stakeholders and to inform a sales plan.