Global Expansion Strategy for Circle Point Wellness

Circle Point Wellness, a leader in workplace training services, aims to expand its B2B services globally. The company seeks a comprehensive strategy to penetrate international markets and globally based companies effectively. The project involves analyzing current market trends as they relate to the company's services and offerings, identifying potential regions for expansion, and understanding the competitive landscape. Learners will apply their knowledge of international business strategies to develop a pathway for global growth that can be fulfilled within the company's resources and desired timelines. The goal is to create a clear, actionable plan that aligns with Circle Point Wellness's mission and resources while clearly identifying the ideal client segment to be targeted for this expansion. This project will allow learners to utilize their skills in market research, strategic planning, and business development, focusing on a cohesive approach to international expansion.

Product Launch Strategy for Circle Point Wellness

Circle Point Wellness is preparing to introduce a new product to the market and seeks a comprehensive analysis and launch strategy. The project involves evaluating the product's potential success by analyzing current market trends and consumer needs. The goal is to develop a detailed scope and launch plan that aligns with the company's objectives and market demands. Students will apply their knowledge of market research, product development, and strategic planning to create a viable launch strategy. The project will focus on identifying target demographics, competitive analysis, and potential marketing channels. This project provides an opportunity for learners to bridge theoretical concepts with practical application in a real-world business scenario. Currently the company does B2B trainings, however the product looking to launch is a B2C Online Academy. More about the company here .

Marketing Strategy for Circle Point Wellness

The main goal of this project is to create a comprehensive marketing strategy for Circle Point Wellness to promote their training program. This will involve creating a strategy for Linkedin, email marketing, and leveraging of current podcast (if applicable). The strategy should include a plan for content creation, audience targeting, and potential partnerships. Where possible an execution of the plan can also be included in this contract. Analyzing the current market and assessing the potential opportunities for growth. Developing a comprehensive plan for entering for profit markets Researching and identifying potential partners and customers. Developing a marketing strategy to reach new customers. Creating a budget and timeline for the project. Testing the strategy and making improvements based on feedback.

SDG research and analysis

We are looking to shift to wards the pathway of becoming a B corp and we want to explore how our new pivot (not yet public) can ensure it is supporting the U.N. SDGs