Develop & Manage PR Campaign

Closed
D.C. Taylor Jewellers
Owen Sound, Ontario, Canada
Lois Taylor
Corporate Sales
(1)
2
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications
Skills
situation analysis quantitative research public relations campaigns public relations petrochemical
Details

Our team is looking for students who can help us with the project requirements below:

Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds.

Students will review the current state, do a situational analysis, quantitative research. From this, students will outline strategies to formulate a public relations campaign that can be implemented immediately.

Deliverables
No deliverables exist for this project.
Mentorship

Lois Taylor

About the company

Company
Owen Sound, Ontario, Canada
11 - 50 employees
Retail

We are a family owned Jewellery Store founded in 1895 with 4 locations. Currently we have our 4th and 5th generation David Creighton Taylor (D.C. Taylor) working in our stores.
Our business set up shop on the main street of Owen Sound and have since grown to 2 locations here, one each in Collingwood and Barrie.