Abukloi Foundation (pronounced AH’-Book’-loy) is a U.S.-based nonprofit that provides funding and strategic support for a secondary school in Rumbek, Republic of South Sudan. In coordination with staff in South Sudan, we have a multi-dimensional organizational approach that will meet the educational, social, economic, health, and religious needs of the students in the community who will become hardworking, educated citizens of a peaceful world.

Project Details

To expand our programming and compete for international NGO grants, Abukloi needs to increase giving by expanding our donor base and retaining current donors. We believe we know a lot about our core donors. However, we have relied almost solely on organic, word-of-mouth growth. We need to look beyond our current market and expand our base throughout the U.S. and abroad.

We hope to identify key market trends to assist in our growth. We believe that there is enough organizational and industry data available to answer some of the following questions:

• What does our data tell us about our donor base? How do we use this information to effectively communicate with them?
• How do our donors perceive our brand? We need an analysis of our current marketing techniques to understand where we fall short in communicating with current and potential donors. We want to develop clarity about the advantage and impact of our mission and optimize our marketing strategy.
• How can we update our branding and media to differentiate ourselves from other charities and appeal to new demographics? How can we better use online marketing to get our message out?
• Since the start of the pandemic, how has nonprofit giving changed? Who is giving? To whom are they giving? How can we leverage our message to attract more donors? We are open to all information that seems appropriate and valuable.

Using these findings, we would like a detailed marketing strategy report with practical steps we can implement. We can provide students with current donor demographics, demographics about the community in South Sudan, access to our website, and past marketing campaigns.