Abukloi Foundation Theory of Change Optimization

The Abukloi Foundation aims to refine its Theory of Change document to ensure it is clear, concise, and logically structured. The current document, while comprehensive, can be overwhelming and difficult to navigate. The goal of this project is to streamline the document, enhancing its readability and impact. This will involve identifying redundant or overly complex sections, improving the logical flow of ideas, and ensuring that the document effectively communicates the Foundation's mission and strategies. By making these improvements, the Foundation hopes to better engage stakeholders and clearly convey its vision and approach. Key tasks include: - Reviewing the current Theory of Change document. - Identifying areas for improvement in clarity and brevity. - Restructuring the document to enhance logical flow. - Ensuring the revised document aligns with the Foundation's mission and strategies.

Strategic Marketing

Abukloi Foundation (pronounced AH’-Book’-loy) is a U.S.-based nonprofit that provides funding and strategic support for a secondary school in Rumbek, Republic of South Sudan. In coordination with staff in South Sudan, we have a multi-dimensional organizational approach that will meet the educational, social, economic, health, and religious needs of the students in the community who will become hardworking, educated citizens of a peaceful world. Project Details To expand our programming and compete for international NGO grants, Abukloi needs to increase giving by expanding our donor base and retaining current donors. We believe we know a lot about our core donors. However, we have relied almost solely on organic, word-of-mouth growth. We need to look beyond our current market and expand our base throughout the U.S. and abroad. We hope to identify key market trends to assist in our growth. We believe that there is enough organizational and industry data available to answer some of the following questions: What does our data tell us about our donor base? How do we use this information to effectively communicate with them? How do our donors perceive our brand? We need an analysis of our current marketing techniques to understand where we fall short in communicating with current and potential donors. We want to develop clarity about the advantage and impact of our mission and optimize our marketing strategy. How can we update our branding and media to differentiate ourselves from other charities and appeal to new demographics? How can we better use online marketing to get our message out? Since the start of the pandemic, how has nonprofit giving changed? Who is giving? To whom are they giving? How can we leverage our message to attract more donors? We are open to all information that seems appropriate and valuable. Using these findings, we would like a detailed marketing strategy report with practical steps we can implement. We can provide students with current donor demographics, demographics about the community in South Sudan, access to our website, and past marketing campaigns.