B2B (B2I + B2G) Increasing Revenue for Sports & Theatre Seating

Closed
General Manager
(2)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
business marketing business-to-business (b2b) marketing business to business flooring
Details

This would be a B2B marketing request (We do work with Government and Institutional clients in addition to some private businesses). The goal of the project would be to grow revenue for a particular business line: Spectator Seating for Sports facilities, Theatres and Auditoriums. We are the exclusive Canadian distributor (except ON & QC) of a leading manufacturer of stadium and theatre seating.

We are looking to grow this part of our business. The bulk of the work we do is sport flooring and equipment for gymnasiums and recreation centres across the country. Examples of some projects where we have supplied sports surfacing: Kitsilano Secondary School, Richmond Olympic Oval, Thunderbird Stadium, BC Place, Nat Bailey Stadium etc.. While we would be looking to grow the sports and stadium seating part of the business I am thinking the particular focus for the project could be on the theatre and auditorium market.

We are well connected within the sports facility space but much less so in the Performing Arts space. However if the project makes more sense to include the sports market as well that’s great (unsure of how narrow or wide is best for the project?) Our website is very old (we are in the final 2 weeks before launching a new site…. Which will hopefully be a bit better 😊 Hoping to do so by end of the year) http://centaurproducts.com/spectator-seating/overview. If you wanted to visit our manufacturing partners website that may give a better idea of the product: https://www.irwinseating.com/.

Let me know your thoughts or if a time to discuss over the phone.

Deliverables
No deliverables exist for this project.

About the company

Company
51 - 200 employees
Construction, engineering & trades, Sports & fitness

Centaur Products is Canada's most accomplished Sport Contracting Specialist. With clients ranging from professional sporting venues, large recreation facilities, major universities to small colleges and K-12 schools, we are a dynamic company with 7 offices across Canada.