Social Media Strategy

Closed
FoodPrep Inc.
Toronto, Ontario, Canada
Owner
(4)
4
Project
Academic experience
100 hours per learner
Learner
Toronto, Ontario, Canada
Intermediate level

Project scope

Categories
Graphic design Communications Digital marketing Social media marketing
Skills
canva (software) keyword research social media strategy social media content social media social media marketing creativity research
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic to our website. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization.
  2. A strategy document to outline: Social media strategy to increase the number of followers/likes and shares.
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site and increase followers.
  4. Creating engaging content for prominent media websites: Instagram, Facebook, Twitter, YouTube
  5. Working with tools and programs such as Canva (We have a paid account).

Deliverables

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

- Improvement of our social media presence

- increase the frequency and quality of postings and reels

- identify areas for improvement to increase our social media presence and execute these ideas

-exhibit creativity and research skills

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include regular progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Students must submit social media posts for approval prior to making them public.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospitality, Education

At FoodPrep Inc. we know that food safety makes sense. We offer Canada-wide Food Handler Certification (on-line and in-class), Smart Serve (online and in-class) and WHMIS online. HACCP training online is coming soon!
We work in partnership with Ministries of Health throughout Canada to ensure we certify food safety professionals employing best practices, the most current legislation and effective delivery. Our courses were developed with expert public health opinion and food science professionals.
Food safety is our number one priority.