Social Media Marketing Strategy

The primary project goals include:  Improvement of our social media presence increase the frequency and quality of social media postings and reels identify areas for improvement to increase our social media presence and execute these ideas create innovative social media marketing campaigns

Strategic Marketing Analysis

Students will help us build a marketing strategy plan to grow and engage our target: individuals who are interested in food handler certification whether it is in the hospitality industry, daycare, restaurant, long-term care, institutions, etc. across Canada. We also have complimentary courses in WHMIS, Smart Serve Ontario and soon to be added HACCP certification. We’d like to know how we can maximize the use of different marketing channels and get recommendations to improve our messaging. Answer the following questions: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using Canada-wide? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Recommend appropriate methods of communication/marketing Identify deficiencies in marketing and make recommendations.

SEO Website Review & Update

Our team is looking for a SEO wizard who can help us improve our SEO positioning and drive more traffic to our websites. The primary project requirements include: Search Engine Optimisation (SEO) of our websites to ensure our organization appears on the first page of Google.

Strategic Marketing Plan

Students will help us build a marketing strategy plan to grow and engage our target: individuals who are interested in food handler certification whether it is in the hospitality industry, daycare, restaurant, long-term care, institutions, etc. across Canada. We also have complimentary courses in WHMIS, Smart Serve Ontario and soon to be added HACCP certification. We’d like to know how we can maximize the use of different marketing channels and get recommendations to improve our messaging. Answer the following questions: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using Canada-wide? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Recommend appropriate methods of communication/marketing Identify deficiencies in marketing and make recommendations.