We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

A student or team with excellent writing and video skills would be the ideal candidate for this project.

To accomplish this, we expect the student(s) will:

Blog Content Prioritization - Agree on a list of topics to blog about. Key considerations will include:

1. Relevance to businesses and customer interests ( outdoors, camping, etc.. )
2. Uniqueness/ Interesting / Topical - There's already a blog post for everything - a unique spin or current update help make the blog interesting.
3. The author's interests and experience.
4. SEO Friendly - (Semrush, google search console, yoast.com/ ) to help ensure our content is focused and easily readable.
5. Promotional - where appropriate, and while remaining tasteful, the content should cross reference relevant store products.
6. Reusable - if the blog content can be posted in small parts to social media posts on Facebook, etc. great.

Research and Creation - Approximately 1500 word length, Estimate about 4 hours per post, or 20 posts for 80 hours of effort (negotiable)

Calendar & Posting – Work with GLD to position the Blog Post in the schedule.

Mentorship offered on an as needed basis and weekly touch points.