Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding.

This will involve several different steps for the students, including:

• Researching the brand identity and our brand goals.
• Understanding our competitors and our target market.
• Analysis of our branding across various platforms.
• Logo analysis
• Font proposal
• Work to update our branding guide for us to reference as well as a version to share with our retail partners
• Help create prototypes using software tools (Figma and Canva) that can be implemented in our marketing
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand
• Research into competitors and the market
• Logo ideas
• Font combination and usage ideas (for print and digital)
• Brand guideline document including tone of voice
• Marketing and social media templates for us to use

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• A 5-minute presentation of Sende's Brand identity
• Brand guideline
• Canva template(s)
• A Figma or Adobe file that includes font usage for print and digital as well as any updates to our Logo(s)

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise