Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding. This will involve several different steps for the students, including: Researching the brand identity and our brand goals. Understanding our competitors and our target market. Analysis of our branding across various platforms. Logo analysis Font proposal Work to update our branding guide for us to reference as well as a version to share with our retail partners Help create prototypes using software tools (Figma and Canva) that can be implemented in our marketing Creating custom branding sheets with colours and logos.

SEO and Social Media Strategy

Sende is looking for someone to take our self-care body brand's social media presence to the next level in order to drive traffic to our website, Instagram, and Amazon pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Researching Search Engine Optimization requirements for us to rank on the first page of Amazon. Constructing a content calendar to upload social media content on Instagram and TikTok for the maximum possible traffic. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Social Media Marketing Campaign

Sende is looking for someone to revamp our self-care body brand's social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Identifying social media influencers to partner with, determining potential impact of the partnership, and creating compensation proposal drafts. Identifying Brands to partner with and drafting ideas of campaigns we could run with them. Creating a draft template to reach out to brands for partnerships.