Market Research-Focus Group Study
Project scope
Categories
Market research Product or service launchSkills
target market market research focus group researchWe want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
- Target market research
- Develop survey tools and analytics data
- Plan and execute for 2 focus groups
- Determine what our clients want for additional therapy types that we are not providing
- Determine what our clients want and that we are already providing
- Competitive landscape
- Strategic positioning of our brand
We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our therapeutic offerings and what we can add that we are not offering. We also want to know what "community necessity" means to our clients.
I will provide full mentorship specifically working with you to create and analyze the data extracted.
About the company
We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.