Customer Service Training App Development

The Holistic Institute of Health & Fertility aims to enhance customer service delivery by developing a user-friendly training app for employers. The app will serve as a digital platform to train staff, focusing on improving communication skills, empathy, and problem-solving abilities. The project involves designing an intuitive interface that allows easy navigation and access to training modules. Learners will apply their knowledge of app development, user experience design, and instructional content creation to build a prototype. The app should incorporate interactive elements such as quizzes, video tutorials, and feedback mechanisms to engage users effectively. The goal is to create a scalable solution that can be customized for various industries, ensuring that employees are well-equipped to meet customer needs.

Social Media Optimization and Website Cleanup Project

The main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including: - Researching keywords to determine the most relevant terms that their customers search for. - Researching Search Engine Optimization requirements to rank on the first page of Google. - Cleaning up the back end of the company's WordPress website using information from a previous audit.

Prenatal Massage Website Revitalization

The Holistic Institute of Health & Fertility seeks to revamp its prenatal massage website to better engage women aged 25-35. The current site lacks the vibrant and welcoming aesthetic that aligns with the institute's mission of nurturing and supporting mothers. The project aims to transform the website into a visually appealing platform that balances professionalism with warmth.

Website Sophistication Enhancement for Lead Conversion

The Holistic Institute of Health & Fertility aims to enhance the sophistication of its main website to improve lead conversion rates. The current website lacks the visual appeal and user experience necessary to convert visitors into clients effectively. The goal of this project is to redesign the website's layout, improve its aesthetics, and optimize user navigation to create a more professional and engaging online presence. This project will involve applying principles of web design, user experience (UX), and digital marketing learned in the classroom to create a polished and functional website. The team will focus on modernizing the visual design, ensuring mobile responsiveness, and integrating elements that build trust and credibility with potential clients.