Strategic Prospecting Plan - Sales Strategy
Preferred learners
- Anywhere
- Academic experience
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Project scope
- What is the main goal for this project?
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ABOUT COMPANY
DQ Construction Inc. is a general contractor that specializes in providing infrastructure design solutions to address the maintenance, repair, and renovation needs of residential, commercial, and institutional facilities. Our focus is on sustainability and delivering a quality client experience while taking a design-build, client-centric approach. We apply lean building methods, honing in on our clients’ values, and in the process creating an innovative plan to maximize that value. Our team remains heavily involved throughout the conceptual stages of a project, exploring various green building solutions that can be incorporated into a clients’ project design.
PROJECT SCOPE
We need assistance developing an outreach process. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages and/or phone calls. Our target audience is larger corporations (think retail stores, big box retailers, etc.) like Shoppers Drug Mart, Home Depot, and Footlocker. Also, we’re looking to target property management companies, this includes commercial properties as well as multi unit residential properties, etc.
We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
- Researching competitor’s sales processes and inbound lead strategies.
- Developing recommended changes for our sales process and strategy.
- Providing sales scripts for emails and sales calls.
- Creating a process handbook for our Sales team.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions. We would like to know the best sales approach to reach the procurement managers and owners of these larger organizations and introduce them to our services.
- What is the main goal for this project?
-
ABOUT COMPANY
DQ Construction Inc. is a general contractor that specializes in providing infrastructure design solutions to address the maintenance, repair, and renovation needs of residential, commercial, and institutional facilities. Our focus is on sustainability and delivering a quality client experience while taking a design-build, client-centric approach. We apply lean building methods, honing in on our clients’ values, and in the process creating an innovative plan to maximize that value. Our team remains heavily involved throughout the conceptual stages of a project, exploring various green building solutions that can be incorporated into a clients’ project design.
PROJECT SCOPE
We need assistance developing an outreach process. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages and/or phone calls. Our target audience is larger corporations (think retail stores, big box retailers, etc.) like Shoppers Drug Mart, Home Depot, and Footlocker. Also, we’re looking to target property management companies, this includes commercial properties as well as multi unit residential properties, etc.
We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
- Researching competitor’s sales processes and inbound lead strategies.
- Developing recommended changes for our sales process and strategy.
- Providing sales scripts for emails and sales calls.
- Creating a process handbook for our Sales team.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions. We would like to know the best sales approach to reach the procurement managers and owners of these larger organizations and introduce them to our services.
- What tasks will learners need to complete to achieve the project goal?
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No deliverables exist for this project.
About the company
- https://dqconstruction.ca/
- Construction, engineering & trades
At DQ Construction we provide innovative solutions to enhance the performance and profitability of commercial real estate. We offer client-centric, custom-tailored solutions to streamline the design, planning, construction, and facilities management process. Our mission is to deliver a cost-effective, comprehensive, and quality client experience. We specialize in commercial renovations, integrated facilities management solutions, as well as lease and space planning for commercial properties.