Competitive Analysis FINAL Phase

Closed
Duntragon
Fredericton, New Brunswick, Canada
BM
Employer
(4)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Competitive analysis
Skills
competitive analysis swot analysis
Project scope
What is the main goal for this project?

Enhance and edit competitive analysis report: Using the information we gathered in phase 1 to create a report that summarizes your findings and includes recommendations for how to improve our business in relation to our competitors.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.


What tasks will learners need to complete to achieve the project goal?

Deliver the following

  1. Research additional competitors to our dataset
  2. Checklist like-excel sheet that helps the company decipher what things their competitors are adopting/utilizing (revenue models, utilization of dark web, etc). The checklist/graph would help summarize the data retrieved in phase 1 in a more digestible manner and differentiate Duntragon vs competitors. (SWOT Analysis)
  3. Using the checklist and other data retrieved to create a summary document giving our views on the data and next steps strategy-wise. What makes Duntragon stand out, what potential headwinds/tailwinds are there and anything we can find that could potentially help Duntragon understand its current standing amongst competitors.
  4. Determine competitive advantage: Once you have identified your competitors' strengths and weaknesses, think about how the business compares. What unique value does the business offer that competitors don't? How can we differentiate from the competition?
About the company

Duntragon provides digital identity solutions powered by blockchain. Duntragon is an aggressive start-up that offers innovative solutions to the challenges of identity protection in an increasingly digital world. As a Financial Technology company (Fintech), Duntragon offers a disruptive way of looking at identity protection for customers and for financial institutions. Duntragon's goal is to eliminate identity fraud by denying criminals the opportunity to exploit identity data breaches. Duntragon is guided by the principle of Self-Sovereign ID, which is to say that the individual controls the use of their identity, rather than institutions or governments. The Duntragon team is comprised of mature experts with experience in the financial sector, government relations, blockchain development, project management and software sales and marketing. Come work with an experienced team who are looking to revolutionize how we protect our identity online!