Competitive Analysis FINAL Phase

Enhance and edit competitive analysis report: Using the information we gathered in phase 1 to create a report that summarizes your findings and includes recommendations for how to improve our business in relation to our competitors.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Competitive Analysis

Create a competitive analysis report: Using the information you gather to create a report that summarizes your findings and includes recommendations for how to improve our business in relation to our competitors.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Competitive Analysis

Create a competitive analysis report: Using the information you gather to create a report that summarizes your findings and includes recommendations for how to improve our business in relation to our competitors.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Virtual Marketing Internship (Bonus Paid)

Our organization is able to offer a virtual internship opportunity for four (4) marketing students.The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: )Assist with outbound email marketing campaigns as neededContent development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: Basecamp, email, web meetings, telephone. Primary contact: Paul Jacobelli, PresidentSecondary contact: Silvia Stroie, Graphic Designer