Market Analysis for Customerization's New Offering

Open Opened on September 15, 2025
Main contact
Customerization
Vaughan, Ontario, Canada
Kira Tchernikovsky
Co-founder
Project
100 hours per learner
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Competitive analysis Customer segmentation Marketing strategy Market research Product or service launch
Skills
market trend market analysis strategic planning marketing strategies market research data analysis research new product development
Details

Customerization is preparing to launch a new product/service and requires a comprehensive analysis to validate the addressable market and the product's future positioning in the market. The project aims to provide a detailed examination of the competitive landscape, identify the addressable market, and assess the need for the new offering. The team will conduct research to gather data on competitors, market trends, and potential customer segments. This analysis will help Customerization make informed decisions about product positioning and marketing strategies. The project will allow learners to apply their knowledge of market research, data analysis, and strategic planning to a real-world scenario, enhancing their understanding of business dynamics and competitive strategy.

Deliverables

The project deliverables will include a comprehensive report and a presentation. The report will cover the specific geographical markets, the specific customer segment in those markets, the compatetive landscape and similar offerings (if they exist) in those markets (potentially, segments different from Customerization's), the addressable market, and product/service need, supported by data and analysis. The presentation will summarize key findings and recommendations for Customerization's strategic approach. These deliverables will provide actionable insights to guide the company's product launch strategy.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Vaughan, Ontario, Canada
2 - 10 employees
Business services

Zoho One implementation, integration with 3rd party systems; migration to Zoho.

At Customerization we believe that business automation is the key differentiator that makes you stand out from your competition.

Business automation with Zoho - we help you rise to the top.

How we implement Zoho for your success?

We take an agile approach:

• Listen
• Understand
• Solve
• Deploy
• Test
• Train

Our solutions are crafted to:

• Understand your goals
• Focus on the specifics of YOUR requirements
• Only when we are all happy with the proposed solution design AND the outcome, will we call it done!

As a consulting and implementation company, we work with small & medium businesses and small enterprises across multiple industries every day. That means: we get you. We know the right questions to ask, we anticipate challenges you may face, and provide the fit for purpose solution without any confusion. Right solution. Right fit. Every time.