Canadian Niche Market Analysis for Customerization (non-bank lenders sector)

The goal of this project is to provide Customerization with a comprehensive analysis of a specific niche market in Canada. The project will involve conducting detailed research to understand the size of the market sector, identifying major and secondary players, and assessing their current state of development and technology adoption. Additionally, the project will explore common pain points experienced by businesses and consumers within this niche. This analysis will help Customerization tailor its products and services to better meet the needs of this market. The project will require students to apply their knowledge of market research methodologies, data analysis, and industry trends. The team will focus on synthesizing information from various sources to create a clear and concise report that can guide strategic decision-making.

Market Analysis for Customerization's New Offering

Customerization is preparing to launch a new product/service and requires a comprehensive analysis to validate the addressable market and the product's future positioning in the market. The project aims to provide a detailed examination of the competitive landscape, identify the addressable market, and assess the need for the new offering. The team will conduct research to gather data on competitors, market trends, and potential customer segments. This analysis will help Customerization make informed decisions about product positioning and marketing strategies. The project will allow learners to apply their knowledge of market research, data analysis, and strategic planning to a real-world scenario, enhancing their understanding of business dynamics and competitive strategy.

Market Research - Canada - Service Company - 4 target customer groups profiles

Customerization is a different breed of software services agency. We want to penetrate the Canadian market to change how software implementation services are provided to small and mid-size companies (SMB market). To do that we need to dig to the grassroots of our target customer profiles across four clusters. We want to be of maximum relevancy to each client profile to provide the fit-for-purpose solution and give our clients exactly what they need even if they cannot articulate that themselves. The research will include: Target market research Industry size and market potential Competitive landscape Value Proposition Canvas exercise Strategic positioning of our brand Bonus - digital customer journey mapping