We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. We are a new healthcare startup operating in stealth mode within the elder care space.

To accomplish this, you could focus on providing:

• A complete analysis of our offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for insight into our ideal customer personas.
• Executing further market research to develop a comprehensive report of our target market.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

The final deliverables should take the form of:

• A final report
• Interviewing 20-30 individuals in our ideal customer persona.
• A 20-minute presentation

Students will connect directly with the employer for mentorship and supervision throughout the project. Happy to help with resume reviews, cover letter writing, research skills, marketing mentorship or anything you may need assistance with.