Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype for a new digital health platform for elders. We would like a group of students to design a new prototype web application based off of our current website’s functionality. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Creating a modern design that can be easily iterated over tim Bonus steps in the process would also include: Conducting UX UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Market Validation Study for Health Tech Startup

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. We are a new healthcare startup operating in stealth mode within the elder care space. To accomplish this, you could focus on providing: A complete analysis of our offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for insight into our ideal customer personas. Executing further market research to develop a comprehensive report of our target market. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

Blog Writing for Home Care

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Blog writing Digital marketing strategy Digital marketing plan, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs) Web analytics, evaluation, and control of the digital marketing plan

Strategic Prospecting - Find Caregivers and Careseekers

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. We need students to find caregivers and people who are looking for elder care, get their information and add them to our directory. We need a list of about 300 more caregivers across Canada and 300 families looking for in-home elder care.