Graphic Design Academy (GDA) is a new online institution created to teach quality graphic design skills at an affordable price. GDA is starting small, but hopes to get big. We hope to create a marketing strategy to attract customers and demonstrate that we are better than our competition.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Creating initial marketing goals and strategies.
• Researching how customers may perceive our brand and marketing.
• Recommending new channels we should use for promotion.
• Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.

By the end of the project, students should demonstrate:

• An understanding of how our brand may be perceived.
• Familiarity with new marketing goals and stragegies.
• Recommendations for new promotion channels
• Identification of an advertising budget

Bonus steps would include:

• Updating our messaging

Final deliverables should include

• A final report.