Marketing Plan/Strategy

Graphic Design Academy (GDA) is a new online institution created to teach quality graphic design skills at an affordable price. GDA is starting small, but hopes to get big. We hope to create a marketing strategy to attract customers and demonstrate that we are better than our competition. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Creating initial marketing goals and strategies. Researching how customers may perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding. This will involve several different steps for the students, including: Researching the brand identity. Logo and icons. Work to create a branding guide for us to reference Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.