Prenatal Massage Website Revitalization
Project scope
Categories
UI design UX design Branding & style guides Website developmentSkills
target audience usability testing professionalism design elements and principles style guides prenatal massage content strategy user-centered design digital design user experience (ux)The Holistic Institute of Health & Fertility seeks to revamp its prenatal massage website to better engage women aged 25-35. The current site lacks the vibrant and welcoming aesthetic that aligns with the institute's mission of nurturing and supporting mothers. The project aims to transform the website into a visually appealing platform that balances professionalism with warmth.
The project deliverables include a redesigned website layout that incorporates modern design elements and user-centered principles. The team will also provide a style guide detailing the visual and content strategies used to achieve the desired aesthetic. Additionally, a usability testing report will be prepared, summarizing feedback from potential users and suggesting further improvements. These deliverables will ensure the website effectively communicates the institute's commitment to nurturing mothers.
By applying user-centered design principles, the project will enhance the user experience, ensuring the site communicates care and warmth effectively. This initiative provides an opportunity for learners to apply their digital design skills and knowledge of user experience to create a modern, inviting online presence that resonates with the target audience.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.