Motorcycle Offsetters - Marketing

Closed
Motorcycle Offsetters
Victoria, British Columbia, Canada
AG
Founder
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Marketing strategy
Skills
net zero teamwork marketing channel communication research
Project scope
What is the main goal for this project?

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

Research of best marketing channels to connect with retail customers (riders) and municipal authorities (green cities)

  • Social media
  • Magazines
  • Other

Market research for best business opportunities:

  • Green cities -> Carbon Neutrality by 2030, population, industries to create a "circular cashflow" which goes back in local economy
  • Retail customers (riders) -> geographical regions, customer profiles, social media behavior,
  • Affiliate partners which "fit" best
  • The next countries

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Work independently,
  • Communicate regularly, if in doubt: "overcommunicate"!
  • Teamwork: support each other
  • "Own" a deliverable
  • Social media savvy, great communication skills verbal/written

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Create an ongoing file which documents the results of findings throughout the Intrapreneurship
What tasks will learners need to complete to achieve the project goal?

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About the company

Please check out the two youtube videos. We incentivize global jriding communities to offset their annual CO2 emissions and in return benefit from discounts on purchases provided by affiliate marketing partners. We have also started to discuss our business model with cities as part of their Carbon Zero 2030 projects.