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Motorcycle Offsetters - Marketing
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research of best marketing channels to connect with retail customers (riders) and municipal authorities (green cities) Social media Magazines Other Market research for best business opportunities: Green cities -> Carbon Neutrality by 2030, population, industries to create a "circular cashflow" which goes back in local economy Retail customers (riders) -> geographical regions, customer profiles, social media behavior, Affiliate partners which "fit" best The next countries IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Work independently, Communicate regularly, if in doubt: "overcommunicate"! Teamwork: support each other "Own" a deliverable Social media savvy, great communication skills verbal/written FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Create an ongoing file which documents the results of findings throughout the Intrapreneurship
Motorcycle Offsetters - Marketing
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Collaborate with Marketing Function on social media posts: Develop captions for communications in the fields of "customer education" and others Re-work various posts which were developed by previous student groups and which are currently in the pipeline Market research for best business opportunities: Green cities -> Carbon Neutrality by 2030, population, industries to create a "circular cashflow" which goes back in local economy Retail customers (riders) -> geographical regions, customer profiles, social media behavior, Affiliate partners which "fit" best Which are the next countries to invest social media content into? IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Work independently, Communicate regularly, if in doubt: "overcommunicate"! Teamwork: support each other "Own" a deliverable Social media savvy, great communication skills verbal/written