*Number of Positions Available

Looking for a max of 6 students (2 teams of 3 or 3 teams of 2)

Background information:

We are 2 successful integrated holistic health clinics that focus on fertility, prenatal and postnatal care. We have multiple modalities that operate within our brick and mortar locations however, the needs of the market are starting to shift and it is time to analyze the shift that is starting to emerge. Our goal is to become a community necessity.

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Develop survey tools and analytics data
• Supplier market research (these are other therapies offered within our industry who refer to us)
• Industry size and market potential
• Competitive landscape-what are their challenges and successes
• Strategic positioning of our brand

Main Objectives:

We are planning on relocating our existing flagship location and intend to rebrand our offerings. To do so requires a thorough analysis of the market and its needs. The old-school brick and mortar-come in, get your therapy service, and leave-is changing. And in order to remain viable, we need to adapt to the changes.

Main Deliverables:

A successful project will entail a thorough analysis of the market, existing patients, our service providers, lateral service suppliers, our present marketing efforts and our front facing branding. Once all data is collected, then recommendations will be the end goal.

Intellectual Property and Non-Disclosure Agreement:

Students will be required to sign an intellectual property agreement in order to ensure that our organization has exclusive rights to the results of the project. As well a non-disclosure agreement to protect our organization’s sensitive information shared during the project.

Project category:

1. improve an existing service offering

What keywords best describe your project?

• Market analysis
• Re-branding

Full communication and mentorship between owner and students