Musey Visual Identity Enhancement

Closed
Musey
London, Ontario, Canada
Maheshi Wanasundara
Maheshi Wanasundara She / Them
Founder
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Fashion design Branding & style guides Illustration Internal communications Workplace culture
Skills
mood boards brand identity
Project scope
What is the main goal for this project?

The main goal for the project is to create a visually appealing Musey mood board that reflects the brand's identity, values, and essence. This project aims to capture the cultural richness, sustainability, and artistic elements that define Musey.


This will involve several different steps for the students, including:


  • Researching and understanding Musey's brand identity, values, and essence.
  • Curating images, colors, and textures that represent the cultural richness, sustainability, and artistic elements of Musey.
  • Creating a digital or physical mood board that visually communicates the brand's identity and values.
  • Presenting the mood board to the Musey team for feedback and revisions.
  • Finalizing the mood board based on feedback and delivering the completed project.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


  • A digital mood board that reflects Musey's brand identity, values, and essence.
  • A presentation to the Musey team explaining the creative choices and elements included in the mood board.
  • Revisions based on feedback from the Musey team and a finalized mood board that accurately represents the brand.



Final deliverables:


- The completed Musey mood board in a format agreed upon with the company.


- A presentation deck outlining the creative process and decisions made during the project.


Supported causes
Decent work and economic growth
About the company
  • https://www.musey.ca
  • 0 - 1 employees
  • Apparel & fashion, Arts, Business services, Education, Trade & international business

Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.

Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.