KPIs and Measurement Tools for Corporate Social Responsibility and Sustainability Engagement

The main goal for the project is to establish key performance indicators (KPIs) and measurement tools for Musey's Corporate Social Responsibility (CSR) and Sustainability engagement. This will involve several different steps for the students, including:- Conducting research on best practices for CSR and Sustainability engagement in the social enterprise sector.- Collaborating with Musey's team to identify specific areas of impact and desired outcomes for CSR and Sustainability initiatives.- Developing a set of KPIs that align with Musey's mission and values, and can be used to measure the success of CSR and Sustainability efforts.- Identifying and implementing measurement tools to track progress towards the established KPIs.- Creating a reporting framework to communicate the results of CSR and Sustainability initiatives to internal and external stakeholders.

New Product Marketing

We would like students to design promotional material and a marketing strategy to market two new product lines. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Assessing our existing marketing strategy and efforts.Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.

Creating Graphic Design and Marketing Assets

We want to create marketing collateral and social media posts from videos and images. This initiative involves: Collaborating with the project manager to assess choices in the branding book, ensuring alignment with Musey's branding goals, and making any needed revisions.Designing and presenting thumbnail concepts for various assets (banner ads, illustrations, infographics) based on the updated branding guide, to be included in proposals for review by the project manager.Developing the full designs for each branding asset using Canva, incorporating feedback and approval from the project manager.Creating multiple thumbnails with diverse color schemes, with a particular emphasis on the Knowledge Hub, including the design of icons and product photography.

Sustainable Fashion Week Post-Event Analysis and Communication

Musey is hosting Canada's first community-driven Sustainable Fashion Week, an event focused on promoting eco-friendly fashion and community engagement. The project aims to conduct comprehensive research and generate detailed post-event reports and communications. The goal is to document the event's impact, create engaging materials for next year's promotion, and maintain a focus on sustainability and community impact. This involves analyzing the event's success, gathering feedback from participants, and compiling data into various formats. The project will help Musey understand the event's outcomes and prepare for future editions, ensuring continuous improvement and heightened community involvement.