Marketing Innovation & Business

Closed
D.C. Taylor Jewellers
Owen Sound, Ontario, Canada
Lois Taylor
Corporate Sales
(1)
2
Project
Academic experience
80 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Accounting Market research Marketing strategy
Skills
marketing strategies web strategies marketing marketing mix communication strategies social media innovation swot analysis
Details

Our team is looking for students who can help us with the project requirements below:

Perform an in-depth internal and external SWOT analysis to identify opportunities. Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy based on your organization's budget and current marketing strategy.Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion).Social Media: An analysis of how to leverage social media channels to reach different customer groups. Conduct external analysis (including customer, competitor, market, and environment) and marketing mix performance. Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads.Analysis and recommendations on your web strategy and website design. /

Deliverables
No deliverables exist for this project.
Mentorship

Lois Taylor

About the company

Company
Owen Sound, Ontario, Canada
11 - 50 employees
Retail

We are a family owned Jewellery Store founded in 1895 with 4 locations. Currently we have our 4th and 5th generation David Creighton Taylor (D.C. Taylor) working in our stores.
Our business set up shop on the main street of Owen Sound and have since grown to 2 locations here, one each in Collingwood and Barrie.