Advertising Strategy Plan - Re4m Design and Fabrication
Closed
Ottawa, Ontario, Canada
Project
Academic experience
60 hours per learner
Learner
Ontario, Canada
Intermediate level
Project scope
Categories
Communications Market research Advertising Digital marketing Marketing analyticsSkills
value propositions target market marketing advertising strategyWe want students to help us build a marketing / advertising plan to grow and engage our various target markets:
- Custom made Signage and Decor for Food and Hospitality Businesses.
- Displays, Props and Structures for Retail and Businesses in the Event industry.
- Material Collection and Material Diversion for the Construction Industry, Museums and Event Industry and Retail Industry.
We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
No deliverables exist for this project.
About the company
Company
Ottawa, Ontario, Canada
0 - 1 employees
Manufacturing, Arts, Construction, engineering & trades
Re4m Design and Fabrication Builds furnishings, fixtures and displays with an Eco Friendly twist!
By working with local construction, manufacturing and other commercial businesses, Re4m collects and reclaims materials from their waste streams that would have otherwise been thrown out. The materials are stripped down and transformed into new products such as signage, displays, reception desks, furnishings and more.