Digital Sales Funnel Framework for SoftSkillable Member Experience Program

Closed
Stratesco Group Inc.
Ottawa, Ontario, Canada
Giulia Brutesco P.Eng.
Partner/Strategic Policy Pathfinder
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Lead generation Sales strategy Marketing strategy
Skills
sales process digital sales management sales
Details

The main goal for the project is to create a Digital Sales Funnel Framework with clear steps of each funnel stage and ongoing Management. This would apply to the sales events to drive memberships to the SoftSkillable program. The project should also outline recommended sales activities for each funnel stage.

Deliverables


- Analyze the sales events and membership goals for the SoftSkillable program.


- Develop a clear and detailed digital sales funnel framework with defined steps for each stage.


- Create ongoing management strategies for the sales funnel.


- Outline recommended sales activities for each stage of the funnel.

Mentorship

We are happy to provide ongoing support to students as needed to answer any questions or to generate ideas. We are a start-up and are grateful for the opportunity to leverage these programs and enhance student learning while working towards our business goals. Thank you.

About the company

Company
Ottawa, Ontario, Canada
2 - 10 employees
Business & management, Business services, Education

Applied expertise. Inspired solutions.
With over 40 years of combined experience in industry associations, Stratesco Group aims to help associations with the hard things. Our expertise in policy and science-based issue development, regulatory affairs, technical standards, and organizational excellence enables us to help our clients with a their most pressing needs.
Our SoftSkillable™ Member Experience program as part of our Organizational Excellence expertise is launching soon. SoftSkillable™ goes beyond conventional training and provides customized learning plans that keep our clients accountable as they adopt new skills. Such plans also include virtual and in-person progress check-ins that are tailored to each client’s needs and schedule.

We help our clients shift their mindsets so they are in the best headspace to approach challenges.