Business Development

Closed
The Clean Divorce
Ottawa, Ontario, Canada
Suzanne Winlove-Smith
Ceo, Founder
(49)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Operations Market expansion Product or service launch Sales strategy Social media marketing
Skills
marketing strategies environmental analysis process improvement revenue stream sales prospecting google analytics go-to-market strategy quality assurance sales market share
Project scope
What is the main goal for this project?

The Primary goal is to develop a roadmap to sustainably grow the business. To leverage expertise, & use technology to integrate the varying issues that this demographic faces. Reduce the complexity to allow for accessibility.

The primary focus for the student will be:

  • Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
  • Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy;
  • Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
  • Talent - Develop a diversity and inclusion strategy.
What tasks will learners need to complete to achieve the project goal?

Our goal at the end of this experience is:

  • Strategy - For the student to help us capture increased market share; for the student to help us capture new revenue streams; for the student to help us secure new funding.
  • Operations - For the student to help us implement more efficient and effective processes that maximize performance/customer satisfaction.
  • Marketing - For the student to help us reach more customers, effectively promote our brand, mission, and story.
  • Sales - For the student to help us roll-out better prospecting that increases conversion rates and boost our sales.

Other duties the student may complete could include:

  • Automation/integration/google analytics
About the company

The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis