- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Videography Digital marketing Product or service launch Marketing strategy Social media marketing
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Recent projects
AI-Enhanced Freedom Roadmap
The Clean Divorce aims to enhance its Freedom Roadmap by integrating AI to create an interactive user experience. The current roadmap provides users with a structured guide through the divorce process, but it lacks personalized interaction and adaptability. By incorporating AI, the goal is to offer users a more tailored experience that adapts to their unique situations, providing real-time feedback and guidance. This project will involve analyzing the existing roadmap, identifying areas where AI can add value, and developing a prototype that demonstrates these enhancements. The project will allow learners to apply their knowledge of AI, user experience design, and software development to create a practical solution that aligns with industry needs. - Analyze the existing Freedom Roadmap to identify integration points for AI. - Develop AI algorithms that can provide personalized feedback and guidance. - Design an interactive user interface that enhances user engagement. - Create a prototype demonstrating the AI-enhanced roadmap.
User Experience Analysis for The Clean Divorce
The Clean Divorce is seeking to enhance its customer experience by conducting a comprehensive user testing analysis of its Freedom & customer journey. The goal of this project is to identify areas of improvement in the user interface and overall customer interaction process. By understanding user behavior and feedback, the company aims to streamline its services and ensure a seamless experience for its clients. The project involves designing and executing user tests, collecting data, and analyzing the results to provide actionable insights. This will allow The Clean Divorce to make informed decisions on enhancing their digital platform and customer journey. The project is designed for students in a user experience or digital marketing program, allowing them to apply their classroom knowledge in a real-world scenario.
Website Integration and Enhancement for The Clean Divorce
The Clean Divorce is seeking to enhance its online presence by revamping its website to integrate a Customer Relationship Management (CRM) system and other essential software tools. The current website lacks the functionality to efficiently manage client interactions and streamline operations. This project aims to provide a seamless user experience for both clients and staff by incorporating CRM capabilities directly into the website. The integration will enable better client data management, improve communication, and automate routine tasks. The project will also involve ensuring that the website's design remains user-friendly and accessible. The goal is to create a cohesive digital platform that supports The Clean Divorce's mission of providing efficient and compassionate divorce services. - Analyze the current website structure and identify areas for integration. - Research and select appropriate CRM and software tools for integration. - Develop a plan for seamless integration of CRM and other software. - Ensure the website remains user-friendly and accessible post-integration.
Freedom Roadmap Social Media Campaign
The Clean Divorce seeks to create a compelling social media promotion for its Freedom Roadmap, a resource designed to support individuals navigating separation and divorce. The goal is to increase awareness and engagement with the Freedom Roadmap by leveraging social media platforms. This project will involve researching target demographics, identifying the most effective social media channels, and crafting engaging content that resonates with the audience. The team will apply their understanding of digital marketing strategies and social media analytics to optimize the campaign's reach and impact. The project aims to enhance the visibility of The Clean Divorce's offerings and provide valuable support to those in need. - Research target audience demographics and preferences. - Identify key social media platforms for promotion. - Develop a content calendar and creative assets. - Implement and monitor the campaign's performance.