Sende is looking for someone to take our self-care body brand's social media presence to the next level in order to drive traffic to our website, Instagram, and Amazon pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Researching Search Engine Optimization requirements for us to rank on the first page of Amazon.
• Constructing a content calendar to upload social media content on Instagram and TikTok for the maximum possible traffic.
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Completed a competitor SEO analysis.
• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed.
• Created engaging social media posts using the most efficient SEO keywords.

Bonus steps would include:

• Tailoring the content calendar to our customers' activity levels at different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media posts to be uploaded as per the content calendar.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• How do we rank on Amazon?
• When and how much do we typically post on social media?
• Where are our branding assets?
• What marketing strategies have we tried?
• Input on choices, problems or anything else the students might encounter.