The main goal of this project is to create a comprehensive marketing strategy for Circle Point Wellness to promote their training program. This will involve creating a strategy for Linkedin, email marketing, and leveraging of current podcast (if applicable). The strategy should include a plan for content creation, audience targeting, and potential partnerships. Where possible an execution of the plan can also be included in this contract.

• Analyzing the current market and assessing the potential opportunities for growth.
• Developing a comprehensive plan for entering for profit markets
• Researching and identifying potential partners and customers.
• Developing a marketing strategy to reach new customers.
• Creating a budget and timeline for the project.
• Testing the strategy and making improvements based on feedback.

Final deliverables should include:

• Understanding of the for profit market and potential opportunities for growth.
• Identification of potential partners and customers.
• Development of a comprehensive plan for entering new markets.
• Creation of a marketing strategy to reach new customers.
• Creation of a budget and timeline for the project.
• Testing of the strategy and making improvements based on feedback.

Specific Deliverables for students could include and of the below as a PDF document

• Market Analysis Report
• Partnership and Customer Identification Report
• Market Entry Strategy Plan
• Digital Media strategy with content recommendations
• Project timeline and projected budget for marketing plan

I will provide all material on Circle Point Wellness, including sample trainings for them to view.

I will meet with them to answer any questions and clarify as required. Ongoing meetings, agreed between students and myself will also be available on either weekly , bi-weekly, or monthly meetings, depending on the length of the project.