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Toronto, Ontario, Canada
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Customer Journey Mapping
Aceit Digital advertises thousands of products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.
UI/UX Design for ReturnPal Courier Service Website
The main goal for the project is to create a user-friendly and visually appealing UI/UX design for the ReturnPal Courier Service website. The design should simplify the process of returns and reviews for users, aligning with the company's mission to simplify everyday tasks for its customers. This will involve several different steps for the students, including: - Conducting research on the target audience and their needs. - Creating wireframes and prototypes for the website design. - Implementing user interface and user experience design principles. - Collaborating with the development team to ensure seamless integration of the design.