Barrington OPS - Expansion of Online Training Offering

PROJECT DESCRIPTION:We want to expand our online training offering using a tool that's new to us, BrightSpace. We have delivered our training offerings in-person and with a live instructor on Teams/Zoom, but we believe there's an opportunity to build many of our courses without a live instructor. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new offering. Initial questions to brainstorm include, but are not limited to:1. What is our target market? How do we position the training (and our company)?2. How do we establish our brand: Build awareness, create relevance, acquire customers, and defend any early success?3. Who are our closest competitors and how do we differentiate ourselves?4. How can we organize our marketing around a "trigger" that creates urgency and makes timing for the offer perfect?We also need insights into our training material itself and how it can be enhanced to align with best practices in online learning and adult education.Our team, Barrington OPS, is a small team of six with Barrington Consulting Group that works very closely together with the goal of increasing private sector business for the company. We focus on Lean Six Sigma, continuous improvement, and personal productivity. We're a small but diverse team of highly motivated individuals. You will love working with us because we love working with students. We're constantly experimenting with our services and trying new things. We almost always have a co-op student on our team and realize the insights and value that can come from students. You will have autonomy in your work and our team will always be available for advice and guidance as you go.HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5TIME COMMITMENT PER STUDENT: 70 hoursKEY PROJECT ACTIVITIES:Market research for online learning/trainingBest practice research for online learning / adult educationDevelop go-to market strategyCreate marketing materialsReview our course offering and provide feedbackIDEAL ROLES/RESPONSIBILITIES:Market Researcher / Marketing Analyst (3)Adult education / online learning researcher (1)Designer (1)PROJECT MENTOR NAME: Robert Newcombe

HP Change - Mentorship Platform for High School Students

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:HP Change is developing a user-friendly solution for high school students to readily access career experiences with workplaces - including mentorship, internships, and more. This project will encompass many phases, but will start with market research to determine the wants and needs of both students and employers.For the past four years, HP Change has working with schools and youth organizations to deliver career and community experiences. The purpose is to provide opportunities for young people to learn about their interests and make the difference they want to make.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Market Research - interacting with workplaces to understand how they currently interact with students, what are their hopes for talent development, what functions must be included in a potential solution, etc.Program Creation - assessing customer feedback to develop pilot programming and shape the main features/functions of the future platform solution.Marketing/Sales Strategy - identifying the opportunities to obtain users as we work to test this solution and launch this product.IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.Data Manager - responsible for any data/feedback collection and how it influences the development of this solution.Program Manager - responsible for the actual execution of a pilot program that connects students and employers, as well as designing what each phase of the project/program would look like.Marketing/Sales Manager - responsible for understanding the opportunities to gain users/customers on both the student and workplace sides, as well as beginning to execute on these opportunities.FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Consolidated data report (customer feedback) on what the business opportunity isPilot Project outlined and to be deliveredStrategic Plan that encompasses the direction of the project

Marketing Material Development

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:EngKidz is looking to develop marketing material to increase sign-ups for our STEM programs. We are looking for students who can create effective marketing campaigns on various platforms. EngKidz provides innovative hands-on virtual and in-person STEM programs for elementary school age kids, and we need to reach parents, teachers and recreations centers etc. Students would enjoy the wide range of platforms they will get exposure to while developing marketing material and strategies for an exciting business concept. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Create digital marketing materials for blog, social media, and websiteCreate print marketing materials (Flyers and/ or Infographics)Target Parents, Teachers, Institutions (recreation centers and schools).Use Canva, Camtasia and other platformsIDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project team will comprise of 2 students working 70 hours for 7 weeks.Students will need to work in a team, perform research, and develop the right marketing material for the target audience.Core skills: Teamwork, Innovation, CommunicationFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

Email Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our company is leading with e-com and has members in our team that have generate over 100M+ in sales! To accomplish this, we expect the student(s) will:Upload emails (we already have the content ) using Klaviyo. Assist with a social media video launch to promote our organizationIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.