Website Page Creation

Our company has been serving thousands of customers for decades. However, our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Review our competitor's websites and identify and research useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

RM - Digital Marketing 1

We want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What are the best approach for our desired demographicWhat budget is appropriate for advertising?What messaging should we use?

RM - Digital Marketing 2

We want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What are the best approach for our desired demographicWhat budget is appropriate for advertising?What messaging should we use?