Here’s a polished version of your public feedback, tailored for an online learning institution and suitable for sharing on a public platform: 👏 Kudos to the “Ace Players” Team from Conestoga College! The students from Conestoga College’s “Ace Players” team submitted a creative, thoughtful, and impressively well-researched strategic proposal for Summerfolk. Their project clearly demonstrated a deep understanding of the festival's mission and presented exciting opportunities for future growth. 🔍 Highlights of Their Work: 🔑 Mission Alignment: They beautifully captured the spirit of Summerfolk—celebrating folk music and artisan culture with an emphasis on community, inclusion, and sustainability. 📱 Digital Growth Strategy: Smart recommendations to expand Summerfolk’s digital presence with daily content across Instagram, TikTok, and Facebook. Suggested influencer partnerships and user-generated content campaigns. Targeted email and SMS alerts with artist news and ticket updates. 🎯 Audience Expansion: A phased plan for engaging younger, more diverse audiences. Creative empathy mapping to understand the values and desires of our future attendees. 💡 Innovative Ideas: DJ nights and themed events to bridge folk tradition with modern trends. Travel packages in collaboration with local businesses. A custom Summerfolk app with interactive maps, performer profiles, and real-time updates. 📊 Clear KPIs: Their proposal outlined practical success measures, including increases in ticket sales, website traffic, digital engagement, and youth participation (18–34 age range). 🌟 What Set This Apart: The group’s ability to balance tradition with innovation—preserving Summerfolk’s legacy while introducing dynamic, youth-friendly experiences—made their work truly outstanding. 🚀 Next Steps to Consider: Piloting social media contests or influencer takeovers. Exploring the development of a digital festival guide or app. Testing their DJ night concept to gauge new audience interest. 👏 Final Thoughts: The professionalism, creativity, and strategic insight shown by this group were exceptional. Their work was not only inspiring—it provided actionable ideas backed by solid research and competitive analysis. A big thank you to the students and faculty for your incredible contribution to the future of Summerfolk! — Georgian Bay Folk Society

I had the pleasure of working with Professor Srikanth Desikachar through a Riipen collaboration where a group of his students partnered with me to help expand digital engagement and create a strategic marketing plan for my company. From the start, he was professional, supportive, and incredibly communicative. He made sure expectations were clearly set at the beginning of the project and remained consistently available throughout the semester to check in and ensure everything was on track. His students delivered thoughtful, high quality work, and it was clear their professionalism and dedication reflected his leadership.

Srikanth was very responsive and shared valuable information about the interns, their course, and the learning objectives of these collaborations. He was always open to answer our questions and did so in a timely and professional manner. We appreciated working with him.

Working with Srikanth was a great experience. He provided clear guidance on the milestones and process for collaborating with the students, which helped to ensure everything ran smoothly. The students came well-prepared and were thoughtful and engaged in tackling the challenges we presented. It was a pleasure partnering with them on this project.

Integrated.Travel is comprised of a dozen volunteers with Passenger Rail experience in Europe and North America. We work with University Researchers and encourage them to develop their preferred study plan. We share the findings with Stakeholders and Government officials. The team from Conestoga College identified opportunities that will be shared with future research teams in 2025

The team delivered a great presentation overall. They demonstrated a clear understanding of the task we outlined, and we were impressed with how well they grasped the marketing research objectives for Wouessi. The members were highly interactive, engaging with the audience throughout, and effectively communicated their points.