Market Expansion Research

As a company, we currently exist in the fitness/home healthcare market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several steps that students will need to take Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. location analysis report , and optimal location recommendation

Healthcare manual development

Create a new Saftey/Instructional manual for our featured healthcare product. Main uses of this product include; Muscle rehabilitation, developing mobility, improving range of motion, joint function and improving strength.

Health and Fitness Product Identity and Graphic Design

Our company is looking to solidify our product identity and revamp the logo/website that we currently have. We are looking to better connect with our target audience by standing out and being memorable. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with new names for the main product of the company. This will involve several different steps for the students, including: Logo and name proposals that reflect main product for use in healthcare industry Take pictures in multiple settings using the product. Re-model current box graphics for main product. Bullet points on box, what advantages/aspects product has. Upgrade shopify website. Add Phrases, change theme, add pictures and new popular healthcare/fitness products to online store Creating product trademark

Health and Fitness Product Identity and Graphic Design

Our company is looking to solidify our product identity and revamp the logo/website that we currently have. We are looking to better connect with our target audience by standing out and being memorable. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with new popular products to add to website This will involve several different steps for the students, including: Logo and name proposals that reflect main product for use in healthcare industry Take pictures in multiple settings using the product. Re-model current box graphics for main product. Bullet points on box, what advantages/aspects product has. Upgrade shopify website. Add Phrases, change theme, add pictures and new popular healthcare/fitness products to online store Creating product trademark