Online Website Design
Section 1: Main Project Goal Organization: Reinventing How You Thrive Holistic wellness and therapeutic coaching for ages 14-35. Empower individuals through personal growth and community building. Redefine 'thriving' with transformative methods. Focus on self-awareness, community building, and fundraising for climate change and sustainability Section 2: Student Project Objectives Web Design Student Project Objectives: PLEASE NOTE THAT THE PROJECT WILL BE COMPLETED BASED ON THE RECOMMENDED 80 HOURS OF WORK, TASKS TO BE CHOSEN FROM THE LISTS BELOW ARE BASED ON THE STUDENTS STRENGTHS AND SKILLS. User-Centric Design: Conduct in-depth research on user preferences and needs. Create user personas tailored to the platform's capabilities. Detailed Wireframes: Develop comprehensive wireframes based on research findings. Outline the website's structure, navigation, and interactivity. Mobile Responsiveness: Ensure full website responsiveness on various devices. Implement a mobile-first approach using the platform's tools. Content Strategy: Collaborate with content creators to align content with the organization's message. Implement a clear content hierarchy and effective calls to action. Feedback Loop: Continuously gather user feedback during the design process. Conduct usability testing to identify potential issues. Accessibility Compliance: Ensure website accessibility, following WCAG guidelines. Provide an inclusive and user-friendly experience. Visual Aesthetics: Craft a visually appealing design reflecting the organization's brand. Use color schemes, typography, and imagery that resonate with the target audience. SEO Optimization: Implement on-page SEO techniques to enhance website visibility. Optimize content for relevant keywords, meta tags, and structured data. Confirm Security Measures: Ensure regular security updates and protect user data. Safeguard the website against potential threats. Confirm Performance Optimization: Optimize website speed and loading times. Compress images, utilize browser caching, and minimize code. Content Management System: Utilize the platform's CMS features to manage content effectively. Choose an appropriate CMS that aligns with the organization's objectives. Analytics Integration: Implement web analytics tools to track user behavior and assess service objectives. Regularly analyze data and make data-driven improvements. Alignment with Service Objectives: Thrive Ever After Podcast Integration: Diverse Representation: Showcase diverse authors representing wellness, coaching, and health sectors. Ensure prominent visibility to attract authors and accessibility for users. Authentic Narratives: Design user-friendly pages or sections for easy consumption of personal healing journeys and authentic experiences. Engagement and Interaction: Implement interactive elements to foster community building. Design features for user engagement, such as comment sections, discussion forums, or social media integration. Continuous Learning: Position the podcast as a valuable resource for continuous learning. Ensure easy access and navigation through a library of episodes. Collaborative Opportunities: Seamlessly integrate a dedicated space for users to explore partnership opportunities with wellness brands and sponsors Open to Student Ideas. Clothing Line Integration: Brand Resonance: Create a visually appealing section that features the unique artistic designs reflecting the 'Reinvent How You Thrive' ethos. Captivate users with the clothing line's brand identity. Ethical Engagement: Highlight the commitment to societal good, particularly the support for Canadian forest fire relief and climate change. Ensure users can easily understand and connect with the ethical aspects of the clothing line. Diverse Platforms: Develop a comprehensive online presence across various platforms. Allow global accessibility and seamless linking to external platforms where the clothing line operates. Feedback Loop: Integrate a user-friendly mechanism for customers to provide feedback. Encourage user participation in the design process. Market Expansion: Create a dedicated space for the launch of new projects, collaborations with influencers, and announcements. Ensure users can stay informed about exciting developments. Open to Student Ideas. Holistic Coaching Integration: Empowerment and Autonomy: Design a user-centric coaching section. Offer tools to navigate life's challenges and empower users. Personalized Approaches: Create a user-friendly space to introduce individualized coaching programs. Enable users to explore and understand these programs with ease. Skill and Strategy Development: Provide users with resources for personal growth. Design this section to guide users through accessing these tools effectively. Community Integration & Networking: Develop a community-focused area that nurtures a sense of belonging among clients. Make users feel a strong connection to the community when exploring this section. Future Readiness: Equip users with professional skills and communication competencies. Provide a clear roadmap for users looking to enhance their future readiness. A Page for Credentials and Team Information. Open to Student Ideas.
Blogging
Our company advertises products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback.
Faded Living Website Update with (Booking Form & Calendar Scheduler)
The goal of this project is to create a booking form and calendar scheduler for Faded Living, a cannabis education and events company. This will involve adding a booking form and calendar scheduler to the website to book private herb infusion classes, private dinners & events, and free 30 minute consultations. The scheduler should also feature new 2024 dinner parties, Soca SESHions, JamDown SESHions, former speaking engagements, social media pages, previous podcast interviews, testimonials/reviews, food photos & videos, cooking classes, and Necole Hines' interviews & articles.
Social Media Marketing Project
The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Creating content for Instagram, TikTok, Linkedin, and Facebook. - Developing a social media strategy to reach potential customers and instructors. - Analyzing the performance of the content and adjusting the strategy accordingly. - Researching other variables that can improve the visibility of the brand. - Testing the developed strategy and making improvements based on additional data.
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Content Creation for Ruth Maluitt
The main goal for the project is to create engaging and informative content for Ruth Maluitt's target audience. This will involve creating written, visual, and video content that aligns with the company's brand and values. The content should be tailored to resonate with the target audience and drive engagement and brand awareness.
Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Digital Content Creation
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Logo Redesign
Our company has been serving thousands of customers for decades. We would like to update and revamp our existing brand to attract more customers. We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Brainstorming logo ideas that suit our company and providing justification for each idea. Designing and testing the best logos to garner input. Refining and improving logos based on feedback. Bonus steps in the process would also include: Developing a finalized logo for implementation.
Digital Content Creation
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.