Media & Marketing - Winter

Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include: Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site PR Generation: Creating engaging content for deployment to prominent media websites Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares Ultimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.

UI + UX Design & Prototype

Our company would like to improve the design of our current website and upcoming mobile application. We would like a group of students to improve usability of our current website and create a prototype for our future app. This will involve: Conducting background research on our existing web application for the product. Going through user interviews to gather feedback about areas for improvement Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We currently use Figma. Improving on existing designs by using our platform and finding areas for improvement, developing high fidelity designs + prototype, and testing new designs with users

Graphic Design

The main goals for this project include: Create visually appealing and professional graphics for our website, social media channels, and marketing materials. Ensure brand consistency across all graphics and materials. Collaborate with our marketing and content teams to develop design concepts and strategies that align with our brand and business goals. Incorporate feedback and revisions from team members to refine and improve the design work. Deliver final design assets in a timely and organized manner. Demonstrate creativity, innovation, and a strong understanding of design principles and trends. Showcase their design skills and build their portfolio for future job opportunities.