Marketing Assistant

As a Marketing Assistant, your role is crucial in amplifying our message and scaling our impact. You will be the backbone of our marketing operations, providing the support needed to bring our campaigns to life. Your efforts will directly contribute to our narrative, helping us empower social purpose organizations with every piece of content and communication strategy you help to craft.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Content Creation

We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.

Website Page Creation

Our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Identifying and researching useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website

Law Content Editing

We would like to collaborate with Law students to edit and review our written materials.This will involve several different steps for the students, including:Familiarizing themselves with our organization.Identifying general areas for improvement in our writing.Correcting grammar mistakes.Verifying content for accuracy and consistency.Reviewing citations for accuracy and consistency.Bonus steps in the process would also include:Developing guidelines for writing and editing for future

Legal Educational Website Development

The main goal of the project is to use WordPress to build a legal educational website for Self Justice Inc. The website will focus on simplifying family court processes in Ontario and providing valuable information and resources to individuals navigating the family court system.This will involve several different steps for the students, including:- Understanding the mission and goals of Self Justice Inc.- Researching legal educational content related to family court processes in Ontario.- Designing and developing the website using WordPress.- Creating a user-friendly interface for easy navigation.- Integrating valuable information and resources for individuals navigating the family court system.- Testing the website for functionality and user experience.

Yonge North York BIA PR Strategy & Research

Project Objective:The main objective of this project is for students to conduct comprehensive research and compile a list of relevant press contacts within our spheres of interest, including destination marketing, arts & culture events, business development, and public realm. This initiative aims to establish a strategic foundation for effective public relations outreach, ensuring targeted and impactful communication with key media outlets.Project Goal:The project's overarching goal is to empower our organization with a robust PR strategy by providing a resourceful compilation of press contacts. This compilation will serve as a valuable tool for future communication efforts, ensuring that our messages reach the right channels and resonate effectively within our target areas, ultimately enhancing our visibility and impact across various domains.

Digital Content

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.

Website Page Creation

Our company has been serving thousands of customers for decades. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Identifying and researching useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.